UK Film Council Audience Research- Our selected Genre

 In our Group we looked at some secondary research. This research was in the form of data collected by the UK Film Council to identify our target demographics in a specific genre. Our specific genre is Action.

                                                                                              

 

 

 

 

 

We looked at the demographic data concerning our chosen genre of 'action'. The data showed that the genre of action held a 50% enjoyable to watch percentage. This is a very high and significant percentage of the population that enjoy action films, which helped us decide upon action being our chosen Genre.

 Next we looked at this data to gain a even further and in depth understanding of the typical target market of an action film. The data highlights people in terms of gender, age, whether the are a parent or not & class. From this data here we can conclude the typical action film fan to be Males under 35, who are parents &
                                                                                    lower middle/ lower class.  

This data here shows market share and segment of each individual film genre. In the data it is clear that action films contain a 20% share in the film market of Britain. This is a very large and profitable segment to get into.








Conclusion:
We have in our group committed to making an action film opening. This is our favourite genre and mine, George's and Ben's favourite films are mostly action films. Our target audience for our chosen film Genre is Males under 35, who are probably parents, and middle to working class.