As far as political views Josh does hold more slightly conservative views, appose to left wing beliefs.
Josh's favourite genre of film is comedy and genre; his favourite comedy films are Dumb & Dumber, The Mask and the Hangover series. More relevant is his taste of action films, his favourite being the Die Hard Series, which we found to be the favourite of others in our chosen demographic during our Target Audience interviews. His reason for this was because of the high budget action sequences, explosions, fight scenes and high tempo. Some of these conventions will be held in our film, e.g fight scenes & high tempo. By having these features in our film opening, we hope to hold high interest from our demographic for the rest of the films duration. Josh also likes films based on true stories such as 'Flight'. He says they bring more realisation that he can relate to as a member of the audience, this also links to his taste in books which seems to be mainly based around Autobiographies, by footballers such as Stephen Gerard and Wayne Rooney. This can be also seen as a link to Josh's employment as a footballer, and over all love of the sport.
In terms of Music taste, Josh's tastes were mainly of mainstream groups such as Oasis and Coldplay who both have a well established fan base. These two groups belong to a more 'Rock' orientated aspect of music genre, where as some other of Josh's favourite groups, Avicii and Daft Punk belong to a larger 'Dance' or 'House' music genre. Josh made it clear in our questions his strong dislike for any 'metal' or 'screamo' music, which he feels is "rubbish, pointless, and not real music".
In terms of book interests, what we learned from Josh plays no significance in terms of our film, however we can learn from his favourite film and music tastes. The fight scenes and high action Josh said he liked will be used in our film to meet the likes of our primary demographic, and we hope to seek further inspiration for any additional ideas to add to our film through studying Die Hard. This film is vastly popular through out those interviewed in our primary Demographic and we hope to attain a close standard to that of films in the Die Hard series. Through the understanding of Josh's music tastes we can build a picture that may help our films promotion. When we asked Josh about his favourite music, he told us he listened to a lot of his favourite music on YouTube. By gaining this key piece of information we can boost interest and knowledge of our Film through using YouTube, and other social media sites such as Facebook and Twitter for advertisement. An example would be a compulsive viewing advertisement clip at the start of an Avicii music video on YouTube of out film.
Our film may also be advertised by being introduced at the same time of another action film, to be another option to that rival film, and as a competitor. Josh likes to go to the cinema as often as possible, the perfect place to show our film opening perhaps in a trailer. This is better for advertisment than radio says Josh as you can gain a visualisation of the film, and can gain more excitment and anticipation for a new release that way.
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